Explore the fascinating world of neuromarketing and human decision-making in this 16-minute TEDx talk by Eda Ocak. Discover how emotions, rather than words, drive our behaviors as the speaker shares insights from real-life neuro measurements. Delve into the importance of socialization and the role of mirror neurons in understanding human behavior through a neuroscientific lens. Learn about the "perfection of imperfection" and gain valuable insights into the complex mechanisms behind human choices. Benefit from Ocak's extensive experience as a neuromarketing researcher, industrial engineer, and co-founder of Turkey's leading neuromarketing company, ThinkNeuro. Gain a deeper understanding of how neuroscience can be applied to marketing and human behavior studies, drawing from the speaker's academic background and numerous accolades in the field.