Explore how LaLiga, the Spanish football league, revolutionized its business model and fan engagement through digital transformation in this 29-minute industry session from Microsoft. Discover the journey of LaLiga's six-year evolution, starting with the implementation of a fan management platform and progressing to a data-driven approach that led to the creation of LaLiga Tech. Learn how Azure technology played a crucial role in modernizing applications, services, and reshaping LaLiga's entire business strategy. Gain insights into LaLiga's emergence as a Spanish benchmark for App Innovation and Data & AI solutions, showcasing how sports organizations can leverage technology to reimagine their operations and expand beyond traditional boundaries.