Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore key concepts in strategic marketing and market analysis through this comprehensive lecture. Delve into market segmentation techniques, understand the intricacies of demand cascade and market demand functions, and learn about the marketing research process. Gain insights into product planning strategies, sales techniques, and effective distribution methods. Acquire essential knowledge to navigate the complexities of industry dynamics and market trends.