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#Market Segmentation

Showing: 16 courses
NPTEL

Marketing Management-I

2 rewiews
Comprehensive exploration of marketing fundamentals, from core concepts to consumer behavior, research methods, and strategic planning for effective market segmentation and positioning.
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46 Lesons
20 hours
On-Demand
Free-Video
NPTEL

Integrated Marketing Management

2 rewiews
The course provides a good foundation on the essentials of Marketing Management required in the fiercely competitive Indian market.
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37 Lesons
19 hours
On-Demand
Free-Video
NPTEL

Marketing Management - II

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Comprehensive 21-hour program covering advanced marketing management concepts, strategies, and practices through structured weekly lessons and joint classroom sessions.
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48 Lesons
21 hours
On-Demand
Free-Video
NPTEL

Introduction to Marketing Essentials

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Comprehensive exploration of marketing fundamentals, covering customer relationships, strategies, consumer behavior, global markets, research, product development, pricing, channels, and various promotional techniques.
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41 Lesons
20 hours
On-Demand
Free-Video
MIT OpenCourseWare

Price Discrimination in Industrial Organization - Lecture 3

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Explore price discrimination strategies in industrial organization, focusing on selling identical goods at different prices and its economic implications.
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1 Lesons
1 hour 20 minutes
On-Demand
Free-Video
MIT OpenCourseWare

Price Discrimination Empirics - Lecture 4

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Explore price discrimination empirics and strategies in industrial organization, focusing on real-world applications and economic implications.
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1 Lesons
1 hour 22 minutes
On-Demand
Free-Video
CEC

Marketing Management

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Comprehensive exploration of marketing principles, strategies, and practices, covering consumer behavior, advertising, product development, pricing, distribution, and services marketing.
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29 Lesons
1 day 4 hours
On-Demand
Free-Video
Great Learning

4 Step Framework for Building an Effective Digital Marketing Strategy

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Discover a structured 4-step framework to create impactful digital marketing strategies, covering analysis, objectives, segmentation, and personas for effective online campaigns.
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1 Lesons
1 hour
On-Demand
Free-Video
Web Summit

Beer and Big Data: A Beginner's Guide to Digital Marketing with Heineken

0 rewiews
Explore how Heineken leverages data and mobile-first strategies to adapt to changing consumer habits and digital trends in the brewing industry.
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7 Lesons
18 minutes
On-Demand
Free-Video
Society for Industrial and Applied Mathematics

Tensor Decompositions - A Quick Tour of Illustrative Applications

0 rewiews
Explore tensor decompositions for data analysis and dimensionality reduction. Learn fundamentals, applications in various fields, and hands-on examples using real-world datasets.
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1 Lesons
1 hour 11 minutes
On-Demand
Free-Video
tinyML

tinyML Trailblazers: Success Stories with Mouna Elkhatib

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Explore tinyML success with Mouna Elkhatib, AONDevices CEO. Learn about voice processing innovations, entrepreneurial challenges, and future trends in edge AI and IoT technologies.
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16 Lesons
1 hour
On-Demand
Free-Video
Collision Conference

The Uber for Enterprise

0 rewiews
Explore Uber's enterprise market strategy, platform development, and business model with insights on customer segmentation, environmental impact, and future growth potential.
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8 Lesons
18 minutes
On-Demand
Free-Video
Data Science Conference

Data Storytelling in the Era of Generative AI - Using LLMs for Interactive Consumer Research

0 rewiews
Explore how LLMs revolutionize consumer research by transforming static data into interactive, evidence-based synthetic personas that provide dynamic, real-time insights for marketers.
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1 Lesons
27 minutes
On-Demand
Free-Video
NPTEL-NOC IITM

Industry, Market and Business Analysis - Key Concepts and Strategies

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Explore key market concepts, industry forces, and opportunity analysis to enhance business understanding and strategic decision-making.
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14 Lesons
46 minutes
On-Demand
Free-Video
Great Learning

How to Use ChatGPT for Digital Marketing in 2024 - Tutorial

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Explore AI-driven digital marketing strategies using ChatGPT, covering market segmentation, social media, email campaigns, SEO, and customer feedback analysis for effective audience targeting and engagement.
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11 Lesons
1 hour 14 minutes
On-Demand
Free-Video
NPTEL-NOC IITM

Industry and Market: Strategic Marketing and Market Analysis

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Explore market segmentation, strategic marketing, demand functions, and product planning to enhance your understanding of industry dynamics and market research processes.
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1 Lesons
1 hour
On-Demand
Free-Video