Explore digital transformation and marketing analytics in this 24-minute conference talk from Data Science Conference Europe 2023, where Nikolay Nikolov breaks down growth hacking as a company-wide initiative, examining both its success potential and pitfalls. Dive into an interactive demonstration of the RFM (Recency, Frequency, Monetary) model to understand customer behavior patterns and learn strategies for enhancing customer lifetime value. Delivered in Belgrade, this presentation offers practical insights into leveraging data-driven approaches for business growth and digital transformation.