Discover the journey from concept to realization in this TEDx talk by Mahmoud Hassan. Explore the challenges and triumphs of turning dreams into reality through the experiences of a multifaceted entrepreneur. Learn from Hassan's diverse background in archaeology, architecture, lighting design, business development, and investment consultancy. Gain insights into his ventures, including founding Carnova Waterless Car Wash and Nova Investment. Benefit from his expertise in psychology, marketing, sales, business development, change management, and leadership. Understand the process of establishing a personal brand and navigating the business world. Draw inspiration from Hassan's journey as he shares valuable lessons on perseverance, adaptability, and success in bringing ideas to life.