Explore the critical importance of user experience (UX) in B2B and professional work environments through this comprehensive conference talk. Discover why poor UX is no longer acceptable in professional settings and learn the key differences between UX for professionals and consumers. Gain insights into boosting UX for professionals with real project examples and leave equipped to advocate for UX-driven success within your team and organization. Delve into the three main parts of the presentation: the necessity of outstanding UX in B2B, crucial differences between professional and consumer UX, and secrets to enhance professional UX design processes.