Explore the evolving landscape of advertising spend and return on investment in this 19-minute conference talk from Collision Conference. Delve into the debate surrounding the decline of TV advertising budgets and the rise of digital marketing. Examine the reliability of online advertising metrics and discover where companies are finding the most value for their marketing dollars. Join Sameer Dholakia of SendGrid, David May of AIG, and Steve Kovach of Business Insider as they share insights and discuss the future of advertising ROI in the digital age.