Explore the future of women's football and gender equality in this 14-minute TEDx talk by Kayleigh Grieve, UEFA's Senior Marketing Manager. Discover how forward-thinking students organized an event with the theme "Where are we heading?" to address pressing societal issues. Learn about Grieve's passion for driving change in women's football, her efforts to build a powerful marketing platform, and her strategies for increasing participation, changing perceptions, growing audiences, and generating new revenue streams for the sport. Gain insights into the challenges and opportunities facing women's football and the broader implications for gender equality in sports and society.