Explore the art of startup storytelling and crisis management in this insightful 19-minute conference talk from Web Summit. Learn how to leverage data to gauge market readiness, manage product launches, and craft compelling narratives across various platforms. Discover strategies for building and nurturing related brand portfolios, and gain valuable insights on using conflict as a catalyst for positive change. Delve into topics such as noble purpose, trusted friends, cultural conflict resolution, and platform-specific assets. Gain inspiration from real-world examples, including references to Barack Obama and innovative concepts like SpatNav and ShopNav. Master the essentials of crisis management and effective call-to-action techniques to drive your startup's success.