Explore the critical importance of customer experience (CX) in modern business through this insightful 23-minute Web Summit talk featuring industry leaders Alicia Tillman, Amy Pressman, and David Yang. Discover how CX has become the primary factor influencing consumer purchasing decisions and its profound impact on companies. Learn from both corporate and startup perspectives as the speakers share their wisdom on effective CX strategies. Gain valuable insights into what works and what doesn't in CX implementation, understand the role of customer experience in business success, and explore innovative tools like Medallia. Delve into emerging technologies such as chatbots and AI, and their potential to shape the future of customer experience. Equip yourself with essential knowledge to navigate the evolving landscape of CX, the most important battleground for SaaS companies in today's competitive market.