Explore how data analysis revolutionizes sports and meets fans' expectations in this 19-minute Web Summit talk. Dive into SportRadar's approach as the official data provider for major leagues like NFL, NHL, and NBA. Learn about capturing fan attention, sifting through noise, and utilizing advanced techniques. Discover innovative formats such as Avalanche, Box Scores, and Player Cards. Examine real-world examples from the NFL and understand the importance of snackable and immersive content. Gain insights into the brand perspective and the future of sports data analysis.