Explore customer experience in design strategy through this insightful conference talk by Michael Vromans, partner and creative director at DPDK. Discover how Design-Thinking and Service-Design are combined in strategic processes, and gain practical insights from a case study demonstrating how brand, content, and technology strategies create unique opportunities for brands to differentiate themselves. Learn why customer experience is crucial for brand differentiation and competitiveness, surpassing price, product, and place. Delve into topics such as DPDK's history, addressing messy problems, brand and product design, maturity in decision-making, product experience mapping, design focus, and the importance of imagery and content in creating exceptional customer experiences.