Dive into an insightful conversation with Paul Campbell, Executive Officer at Tito, as he shares his passion for conferences and event software. Explore the journey that led to the creation of Tito, its business model, and Campbell's perspective on building great software. Gain valuable insights into handling the shift to online conferences during the COVID-19 pandemic, maximizing audience interaction, and maintaining composure in stressful situations. Learn about the importance of user feedback in software development and discover tips for connecting developers through both in-person and virtual events. This hour-long talk offers a wealth of knowledge for anyone interested in event management, software development, and the evolving landscape of tech conferences.