Explore the inspiring journey of Nathalie Stoyanof Suda, the fifth-generation representative of the two-century-old Beyaz Fırın brand, in this 17-minute TEDxKoçSchool talk. Discover how Suda, after graduating from Koç University's Business department and studying Pastry at Le Cordon Bleu Paris, transformed Beyaz Fırın from a small bakery into a thriving enterprise with 11 stores in Istanbul. Learn about her role in developing the brand's vision, mission, and long-term strategies, as well as her efforts in restructuring departments and creating new ones. Gain insights into Suda's innovative approach, including the introduction of the brasserie concept and the creation of the "Chocolat Chez Nathalie" chocolate brand. Hear about her four published books on baking and cooking, and her podcast series "Nathalie ile Tatlı Tuzlu Sohbetler," where she discusses sustainability, gastronomy, Istanbul's history, and various aspects of life with her guests.