Explore the fascinating world of hidden persuasion in this 17-minute TEDx talk by Professor Bob Fennis at the University of Groningen. Delve into the subtle marketing cues that influence consumer emotions and behavior without their awareness. Examine how the rapidly evolving media landscape has made persuasion more tailored and ubiquitous than ever before. Question the extent of control we have over our decisions and opinions in light of these unconscious influences. Learn from Dr. Fennis, a consumer behavior expert specializing in consumer psychology, persuasion, and self-regulation, as he shares insights from his extensive academic background and research. Gain a deeper understanding of the psychological mechanisms behind advertising effects and consumer behavior in this thought-provoking presentation on the power of hidden persuasion in our daily lives.