Explore how Zynga leverages AI to support their mobile game portfolio in this 2019 GDC conference talk. Delve into the strategic applications of AI in game operations, covering topics such as mediation, user acquisition, propensity modeling, and experience personalization. Learn about Zynga's AI assistant Zoe and discover clever implementations of AI technology. Gain insights into the central role of AI in modern game development while considering important caveats and disclaimers. Enhance your understanding of AI's potential to revolutionize game operations beyond traditional NPC implementations.