Explore a compelling conference talk that delves into the importance of brand building in the digital age. Learn how Lauren Crampsie of Ogilvy & Mather argues that traditional brand-building strategies can lead to more effective data utilization, smarter technology implementation, and stronger marketing ROI. Discover insights on why brands matter, the CMO's evolving role, and strategies for new brands. Examine case studies like Amazon Prime and gain valuable perspectives on choosing the right partnerships. Delivered at the Collision Conference, known as "America's fastest growing tech conference," this 18-minute presentation offers a fresh take on marketing in the modern era.