Discover insights on strategic marketing from Instacart's unicorn leader Max Mullen in this 15-minute conference talk from Collision. Learn about nontraditional marketing tactics, improving customer experience, overcoming marketing challenges, and selecting effective channels. Explore what sets Fresh Direct apart, common startup marketing mistakes to avoid, and Instacart's future plans. Gain valuable advice for entrepreneurs, including succeeding in small markets and approaching international expansion. Understand when marketing is crucial and when other strategies may be more effective for business growth.