Explore the challenges and opportunities of working with human-generated data, particularly from social media, in this 25-minute conference talk. Learn how businesses can extract valuable insights from noisy, high-volume, and unstructured data to capture audience interests and intent. Discover various types of human data, understand social media usage, and delve into techniques like word embedding and filtering. Examine real-world examples and consider privacy implications in this informative presentation by a chief data scientist.