Discover the innovative "Working Backwards" process used by Amazon in this conference talk from the WeAreDevelopers Conference 2017. Explore how Amazon's organizational structure aligns with its services, enabling rapid innovation at scale. Learn why every project at Amazon begins with writing a press release and how this customer-centric approach keeps the focus on meeting user needs. Gain insights into real-world examples of the "Working Backwards" process, understand the limitations of traditional user stories, and see how powerful sentences can drive product development. Delve into concepts like Box Size Teams, Amazon Web Services, and Amazon Leadership Principles. Get practical advice on implementing this approach, including tips on creating press releases, handling constraints, and iterating through mockups. Enhance your product development skills and learn to prioritize customer obsession in your projects.