Discover the importance of prioritizing API development in this 35-minute CNCF conference talk. Learn why APIs should be treated as first-class citizens in software development and explore strategies for effective API design. Delve into topics such as API-first approaches, building for multiple use cases, and the significance of well-documented APIs. Gain insights on engineering roles, integration teams, and incident management related to API development. Explore tools and best practices for delivering high-quality APIs, including Swagger documentation. Understand the concept of thinking ahead and considering potential future features when designing APIs. Acquire valuable knowledge to enhance your API development process and create more robust, flexible, and user-friendly interfaces for your software projects.