Explore the science behind choking under pressure and learn effective strategies to maintain peak performance in high-stakes situations. Delve into cognitive scientist Sian Leah Beilock's 2017 TEDMED Talk, which examines the psychological factors influencing performance anxiety and offers practical tools to overcome nerves. Gain valuable insights into why individuals sometimes fail to perform at their best when under scrutiny, whether during exams, client pitches, or other pressure-filled scenarios. Discover evidence-based techniques to help you consistently deliver your best performance, even when the stakes are high.