Explore a conference talk that challenges the notion of UX being solely the responsibility of UX professionals. Delve into the speaker's perspective on why UX should be a shared responsibility across different roles in software development. Learn about the common misconceptions surrounding UX, including its timing, scope, and implementation. Discover how various aspects of a project, from data and content to marketing and legal considerations, contribute to the overall user experience. Gain insights into the relationship between UX and visual design, and understand the importance of balancing different elements to create a successful product. Examine real-world examples and practical advice on integrating UX principles throughout the development process.