Explore the complex relationship between society and creative individuals in this 26-minute video. Delve into why companies and society often undervalue creativity despite claiming to appreciate innovation. Examine the emphasis on convenience over craftsmanship, the fear of new ideas, and the challenges creative professionals face in business environments. Learn about the struggles of fitting in, the exhausting nature of creativity, and the impact of success on creative output. Discover strategies for navigating these challenges as a creative professional, with insights from industry examples and personal experiences. Gain valuable perspectives on the importance of creativity in society and how to overcome obstacles in pursuing creative endeavors.