Explore the enduring power of organizational purpose in this 52-minute conference talk from The Aspen Institute's Aspen Ideas Festival. Delve into why CEOs increasingly value purpose as a leadership tool in today's complex, multi-stakeholder business landscape. Discover how purpose is utilized to drive decision-making, shape corporate culture, foster innovation, and fuel growth. Gain insights from industry leaders Rob Falzon, Jessica Orkin, Patrice Louvet, and Shane Grant as they discuss the strategic importance of purpose, even for organizations that find success without explicitly defining it. Learn about the practical applications of purpose-driven leadership and its impact on navigating the challenges of modern business environments.