Explore the psychology of attention and its impact on user experience in this 39-minute conference talk from GOTO Amsterdam 2022. Delve into common patterns of information overload and misdirection, examining how time and space affect information perception. Learn strategies to create better user experiences, especially for those with cognitive challenges or limited attention spans. Discover how to avoid disadvantaging vulnerable groups when building digital products. Gain insights into working memory, cognitive load, and attention, with practical examples and static tricks for steering user focus. Ideal for front-end developers, content creators, and anyone interested in improving accessibility and user experience in digital design.