Explore the future of social content in this 19-minute conference talk by Thomas Crampton from Ogilvy & Mather at Web Summit. Discover how social media managers can leverage the vast amount of data at their disposal to drive effective brand strategies online. Learn about the evolution from shallow content and aimless connections to deep social engagement, precision targeting, and meaningful bonding. Gain insights into brand building techniques and understand how to transform raw social media data into actionable strategies that resonate with audiences.