Explore the potential pitfalls and best practices of feature flags in software development through this comprehensive conference talk. Learn how feature flags can be used for release management and long-term control, but also discover the risks of technical debt if not managed properly. Gain insights into naming conventions, avoiding overuse and conflicts, and implementing successful feature flag strategies. Delve into topics such as temporary vs. permanent flags, the "3-month rule," and integrating feature flags with architecture and testing. Address common concerns about on-premise solutions, future flags, and API implementation. Understand the real benefits of feature flags and how to find the right rhythm for your development process. Discover the differences between feature flags, featured branches, and config flags, and learn how to get comfortable with using feature flags effectively in your projects.