Discover the valuable lessons learned from founding a university rocketry association in this 15-minute TEDx talk by Theo Youds at the University of Leeds. Explore how the Leeds University Rocketry Association (LURA) prepares the "Mars Generation" by connecting engineering and space sectors, building community, and achieving success as underdogs. Gain insights into three key takeaways from Youds' experience that could inspire your next big idea. Learn about LURA's journey from an unfunded startup to an internationally recognized, award-winning organization developing innovative technologies in pursuit of the UK altitude record. Hear how the team has built and launched rockets, engines, and control systems in multiple countries, quickly rising to become one of the leading UK student rocketry teams.