Explore the nuanced distinction between assemblage companies and true watchmaking companies in this 33-minute video from WatchArtSci. Delve into the intricacies of the watch industry, examining various examples and discussing key factors that differentiate these two types of companies. Learn about the role of marketing, the importance of in-house manufacturing, and the impact of business models on the classification of watch brands. Gain insights into the watchmaking process and discover how companies like Linefeldermake their mark in the industry. Whether you're a watch enthusiast or interested in the business aspects of horology, this video offers a comprehensive look at the line of demarcation in the world of watchmaking.