Explore the rise and fall of the Kubernetes Service Catalog project in this 30-minute conference talk by Adam Wolfe Gordon from DigitalOcean. Delve into the history of the Service Catalog, which aimed to provide a standardized, vendor-neutral way to manage and connect external services to Kubernetes workloads. Compare the Service Catalog's approach with modern solutions like operators and Crossplane providers. Analyze the limitations and advantages of each method, and consider the lessons that can be learned from the Service Catalog's demise. Reflect on the future of cloud service integration in Kubernetes applications and discuss potential best practices for facilitating seamless consumption of hosted services in Kubernetes environments.