Explore eCommerce optimization strategies in this 57-minute conference talk by Vitaly Friedman at CSS Day 2018. Dive into the psychology of online shopping and learn practical techniques to reduce cart abandonment rates by at least 10%. Discover how to enhance conversion rates, streamline authentication processes, improve product listings and filtering, optimize checkout flows, and create seamless payment experiences. Gain insights on mobile optimization and emerging opportunities in eCommerce. Learn to craft a frictionless user experience by eliminating distractions, minimizing obstacles, and avoiding interface-induced disruptions and dead ends.