Dive into the world of knowledge retrieval and vector search in this 40-minute conference talk from Microsoft Ignite 2023. Explore the foundations of Generative AI applications, focusing on the crucial role of knowledge retrieval and vector search. Learn about hybrid search techniques and reranking models that enhance relevance in AI-powered systems. Discover recent advancements in data preparation and ingestion for knowledge bases. Gain practical insights through live code demonstrations and extensive evaluations on retrieval quality. Presented by experts Pablo Castro, Farzad Sunavala, Liam Cavanagh, Ed Donahue, Gia Mondragon, and Allison Sparrow, this session offers valuable resources for further learning and is part of the AI & Apps track at Microsoft Ignite.