Discover the power of user research in this 36-minute conference talk by Aras Bilgen at NDC Conferences. Learn how to conduct quick, affordable, and effective user research without specialized expertise. Explore essential research structures adaptable to non-research roles, covering methods from simple heuristics to ethnographic studies. Gain insights on leveraging existing data, conducting on-site interviews, and performing collaborative analysis. Master qualitative and quantitative methods to maximize project impact, whether you're a designer, programmer, or product professional new to design or an experienced practitioner looking to enhance discovery approaches.