Explore privacy by design principles in agile development environments through this 16-minute conference talk from USENIX Enigma 2020. Delve into the challenges of implementing privacy controls in fast-paced, iterative software development processes, with a focus on Uber's approach. Learn how to adapt traditional privacy risk mitigation strategies to modern agile methodologies, addressing issues such as continuous feature updates, experimental releases, and microservice architectures. Discover practical techniques for data classification, inventory management, and deletion in complex, interconnected service ecosystems. Gain insights on aligning privacy practices with GDPR requirements, ISO29100 standards, and Data Protection Authority guidelines while maintaining development speed and efficiency.