Explore the economic aspects of security adoption and privacy paradoxes in this 23-minute conference talk from USENIX Enigma 2020. Delve into why individuals may rationally choose not to invest in security, underestimate risks, or find solutions unusable. Examine various research perspectives, including classic economic views on privacy and market efficiency. Learn about incentive-aligned design, the economics of security, and the conversion of economic information into goods. Gain insights from specific examples of successes and failures in security adoption, and understand the economic component of acceptability issues in security. Discover how topics such as Bitcoin hijacking, crime hotspots, public goods, phishing detection, and nation-state actors relate to the broader discussion of security economics.