Discover the transformative potential of influence in this TEDx talk by Raymond Phoon, an accomplished author, international keynote speaker, and global business coach. Explore the definition of influence and its impact on personal and professional relationships. Learn about the 3Ps framework for unlocking influential power: Purpose, Perspective, and Problem-Solving. Gain insights from Phoon's extensive 32-year career in management, marketing, and leadership roles with leading global brands. Benefit from the expertise of a past president of The Malaysian Association of Professional Speakers and a top-tier accredited speaker recognized worldwide. Apply practical ideas to transform lives and empower businesses, as shared by this sought-after talent development expert and multiple business award winner.