Explore how to revolutionize your DevOps approach by focusing on customer feedback and its integration into the development lifecycle in this 26-minute conference talk. Learn strategies to increase feature velocity, including Rails-specific techniques and useful gems. Discover the importance of customer-centric development, ways to avoid antipatterns, and how to implement proactive automation. Gain insights on container deployment, using tools like Engine Yard, Ahoy, and Blazer, and understand the concept of "bubbling for happiness" in software development.