Explore the power of natural language processing APIs in iOS 11 through this conference talk from try! Swift NYC 2017. Dive into the underutilized yet potent set of APIs that can enhance user experience in apps. Learn about tokenization, entity recognition, linguistic tags, language identification, and more. Discover how to implement these features in a sample project, understand the benefits and limitations of the NLP API, and gain insights into its performance. Follow along as speaker Paola Mata demonstrates practical examples and discusses challenges faced, including named entity identification and handling multilingual text like Spanglish.