Explore the rising trend of data breaches and their impact on businesses in this 44-minute conference talk from BSides Detroit 2015. Learn why cybersecurity should be treated as a business risk and discover strategies for building awareness, proving ROI, and implementing a layered security model. Gain insights into critical success factors, the importance of emotional detachment, and the value of humility in addressing data breaches. Examine high-profile cases like the Target and Sony breaches, and understand the concept of data ownership. Acquire practical knowledge on what not to do and how to be prepared for potential security incidents.