Explore behavior-based safety design for IoT in this 39-minute conference talk from TROOPERS18/NGI18. Delve into government regulation, incentive problems, and choice architecture as Kelly Shortridge discusses practical approaches to enhancing IoT security. Learn about leveraging inertia, ego, and social media to create security habits. Discover how the Mindspace framework can be applied to IoT safety design, and examine the balance between quality and cost. Gain valuable insights into innovative strategies for improving IoT security through behavioral science principles.