Explore the world of AppSec champions programs and their impact on secure software development in this 26-minute OWASP Foundation talk. Dive into the results of a nine-month research survey involving 26 innovative AppSec programs, uncovering common denominators and emerging best practices. Learn about champion identification, recruitment, training, and communication strategies. Discover how organizations measure program success and gain insights into justifying and building effective AppSec champions initiatives. Understand the importance of winning developers' hearts and minds to address the secure development challenge, and equip yourself with valuable data and best practices to enhance your organization's AppSec efforts.