Explore the impact of online impression management techniques on career progression in open-source communities through this 21-minute conference talk by Associate Professor Sherae Daniel. Delve into research findings from a survey of 268 Apache Software Foundation participants, examining how self-promotion and other impression management strategies influence advancement in open-source software (OSS) environments. Gain insights into the unique challenges faced by OSS contributors in demonstrating their value and skills in virtual settings, where traditional face-to-face interactions are limited. Learn about the potential benefits and drawbacks of "tooting one's horn" in online collaborative spaces, and understand how these techniques can affect different participants in varying ways. Discover the evolving dynamics of career progression in OSS communities and how they differ from conventional organizational settings.