Explore the challenges and solutions of implementing expanded gender options in software products through this JSConf EU 2017 talk. Learn how to advocate for inclusive design, secure resources for social justice projects in the workplace, and measure the impact of features used by a small user base. Gain insights into the complexities of gender representation, including emoji usage, localization considerations, and pronoun implementation. Discover unexpected lessons in self-awareness through software development as the speaker shares their journey of championing gender inclusivity in tech.