Explore how top game developers across genres leverage the universal competitive drive to boost engagement, monetization, and product longevity in this 29-minute conference talk from Playtime EMEA 2017. Discover the nuances of competitive gaming on mobile platforms, learn about the challenges faced in implementing competitive elements, and gain insights into successful strategies for both casual and hardcore games. Delve into case studies of popular titles, understand the importance of community building, and get a glimpse into the future of mobile eSports and AR gaming. Walk away with key takeaways to enhance your game's competitive appeal and drive long-term success in the mobile gaming market.