Explore the common pitfalls in platform development through this 16-minute conference talk from PlatformCon 2023. Discover how human vices like pride, gluttony, and vanity can lead to platform failures. Learn to identify patterns such as the "build it and they will come" mentality and cost spirals that can jeopardize your company. Gain insights into spotting these issues early and implementing effective risk mitigation strategies. Understand the symptoms associated with each failure pattern and acquire practical knowledge to safeguard your platform efforts. Led by Aaron Erickson, CEO of Orgspace, this talk equips you with valuable lessons to enhance your platform engineering skills and avoid critical mistakes in your development journey.