Discover how product management can empower Internal Developer Platform (IDP) teams in this 15-minute conference talk from PlatformCon 2023. Learn about the challenges faced by companies in 2023, particularly the need for more efficient and high-performance teams. Explore the shift from task-based approaches to problem-solving strategies that create value for external users. Gain insights from will bank, a Brazilian fintech, where technical product managers have integrated product sense into platform teams, resulting in significant improvements. Uncover learnings, practical takeaways, and real-world examples of managing challenges arising from this new approach. Presented by Renata de Lima and Lizandro Oliveira, Technical Product Managers at will bank, this talk offers valuable strategies for creating user-friendly, scalable, and business-valuable platforms.