Explore the interplay between instinct and data-driven analytics in this thought-provoking 17-minute conference talk by SumoLogic's Christian Beedgen at Web Summit 2017. Delve into the context of new ideas and the strife between intuition and rationality in decision-making processes. Examine the polar extremes of relying solely on data or instinct, and consider the philosophical perspectives of Martin Heidegger. Discover how DNA testing serves as an example of the impact of data-driven approaches. Gain valuable insights into balancing intuition and data analysis for more effective decision-making in the rapidly evolving world of technology and business.