Explore the impact of artificial intelligence on creative processes in design through this insightful conference talk. Delve into the nature of creativity, comparing AI and human creative capabilities, and discover the potential of combining both for optimal results. Examine popular AI tools like Uizard, Midjourney, DALL-E 2, Visual Electric, Adobe Firefly, and Magician. Address the question of whether AI can replace creative professionals and discuss ethical considerations in AI-assisted design. Learn about machine learning applications in design innovation and gain practical insights from case studies, such as how IPG achieved significantly faster illustration creation using AI. Gain valuable perspectives on the future of design and the role of AI in shaping creative thought and processes.